Western Manitoba Phone & Cell Directory
Pembina Valley Phone & Cell Directory

Mission Statement

Helping local businesses succeed by providing accessible, accurate and relevant information to the community. We are pleased to boast a AAA+ rating with the Better Business Bureau.

The Phone Book Co.

Site 200, Box 20, RR #2,
Brandon, Manitoba R7A 5Y2

Sue Palmer

Phone Books are our passion!
From humble beginnings nearly 25 years ago, today our PBC team publishes a 608-page Western Manitoba Phone Book and a 480-page Pembina Valley/Portage/Steinbach Phone Book- with a combined 130,000 copy distribution within a 280 mile radius. These two books boast well over 2,000 advertisers and a 94% advertising renewal rate. Our LARGE PRINT Directories are the consumer’s first choice for telephone listings and sourcing products & services in our publishing areas.
I am very proud that PBC is the first directory to actively seek and display Cell Numbers. For the past 2 years we have organically collected thousands of cell numbers (as more and more land lines face extinction) and we have begun to showcase them by printing them in cyan within our White Pages. We also offer FULL COLOUR White Pages so our customers have the opportunity to distinguish themselves instead of being lost in a sea of yellow and black.
We build highly unique and competitive websites that are tailor made to fit each customer’s unique marketing/online/social needs.
Everything we print is featured on our search engine We welcome at least 3500 unique visitors to our site weekly.
The Phone Book Company is a true family operation with my husband Rick Palmer as Sales Representative, son Andrew Palmer as Sales Manager, and his wife Collette Palmer who is our Chief Operating Officer. All eight of my grandchildren are recruited twice a year to assist with book distribution. Recently, bulging at the seams for office space, we have purchased and re-located to a wonderful new property on the outskirts of Brandon with more than enough space for all of us to work and grow well into the future. At PBC we are ALWAYS growing!
From day one my objective was to produce a superior product to what was currently available within our market and I’m proud to say we’ve done that and we continue to do that. As we head into the future, this mantra does not change. I’ve hired great people with great ideas and great execution. We continue to investigate and evaluate what’s next…. what will be the next value added marketing, promotional, online or social option that we can offer? What will truly make a difference for our customers? From day one we have staked our reputation on being competitive, market savvy, and truly in business with those we serve.
Our company has been associated with CIDA since its inception. We value our association with CIDA and our relationships within the organization. Our network of professionals meet on a regular basis, working together to identify and develop opportunities. We are all like-minded individuals who live and breathe the same passion – DIRECTORIES. Organizations like CIDA help us broaden our knowledge, enhance leadership skills, and encourage network building. Whilst we are all independent and our publications are true to our unique communities, our association with CIDA makes us all better publishers.