We desire to maintain a positive atmosphere where creativity and innovation can enhance our publications so they continue to appeal to and benefit our readers, thereby providing quality communication opportunities to our advertisers, enabling them and ourselves to achieve financial success.
East Kootenay BetterBook
West Kootenay BetterBook
Lethbridge/Southern Alberta BetterBook
Mining & Energy
Murray Shellborn is the operations manager at Kookanusa Publications. He works with production and sales to build high quality products that helps their clients succeed and grow their businesses. Murray feels it is very rewarding to see a publication grow and to see the advertisers expand their customer base. Murray got into marketing back in the late 1980’s. He was working for a weekly newspaper while in high school and continued to work as a production person until he became the production manager around 1994. Murray left the weekly newspaper in 1998 and has worked for Koocanusa Publications as the operations manager since that time.
Murray Shellborn became a member of CIDA when it first started. He remembers being at the first meeting of CIDA taking notes and being recommended to continue taking notes for CIDA at every meeting. There were a group of independent publishers of directories in Western Canada that got together and decided to become an organization to help one another succeed.
Murray would like to see CIDA working together as partners to help each member become the best in the industry. CIDA is about sharing ideas and concepts to build the businesses within the organization. Each member has always been very helpful and he is confident that CIDA will continue to be an organization of business owners sharing strategic opportunities.